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The General® Car Insurance Company

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The General Automobile Insurance Services, Inc. (The General) is a licensed insurance agency that is a subsidiary of PGC Holdings Corp. (PGC) which is an affiliate of American Family Insurance. Through its insurance company subsidiaries and their predecessors, PGC has been writing automobile insurance in many states throughout the country for nearly 60 years, and is a leader in the low cost auto insurance field.

The General (an agency) offers auto insurance online underwritten by the following insurance companies: Permanent General Assurance Corporation (NAIC #37648), Permanent General Assurance Corporation of Ohio (NAIC #22906), and The General Automobile Insurance Company, Inc. (NAIC #13703). These insurance companies have been recognized by AM Best for their financial stability with ratings of A (“Excellent”), which is the 3rd highest out of 13 ratings. Do not confuse cheap car insurance with insurance of lesser quality. The General car insurance is both affordable and reliable.

Why Choose The General?

Icon of cash in hand because The General Insurance has down payments.

Low Down Payments

The General offers auto insurance for drivers that have had a history of driving violations or accidents, have not kept their insurance in force, or have less than perfect credit. So, you can still find a good price for your auto insurance needs. We offer some of the best low cost auto insurance options for drivers who might otherwise have difficulty finding insurance.

Icon of a dollar sign next to a calendar The General Insurance has convenient monthly payments.

Convenient Monthly Payments

We combine our budget-sensitive payment plans with electronic verification of driver information and vehicle information when you are buying the policy so there are no surprises to you down the road. We know you work hard for your money. When you purchase The General car insurance, you will always know what kind of coverage you are receiving and just how much it will cost, so you can budget accordingly.

Icon of a hand holding a cellphone with a wrench on the screen The General has a quality claims process.

Quality Claims Handling

Both our policies and our customer service practices are focused on meeting our customers’ needs for a positive experience end to end. Experiencing a car accident or otherwise damaging your vehicle is an unpleasant experience at best, but hassle-free claims service makes a difficult situation somewhat easier.

The General Insurance Headquarters

2636 Elm Hill Pike, Suite 100
Nashville, Tennessee 37214

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