About The General®
The General Automobile Insurance Services, Inc. (The General) is a licensed insurance agency that is a subsidiary of PGC Holdings Corp. (PGC) which is an affiliate of American Family Insurance. Through its insurance company subsidiaries and their predecessors, PGC has been writing automobile insurance in many states throughout the country for nearly 60 years, and is a leader in the low-cost auto insurance field.
The General (an agency) offers auto insurance online underwritten by the following insurance companies: Permanent General Assurance Corporation (NAIC #37648), Permanent General Assurance Corporation of Ohio (NAIC #22906), and The General Automobile Insurance Company, Inc. (NAIC #13703). These insurance companies have been recognized by AM Best for their financial stability with ratings of A (“Excellent”), which is the 3rd highest out of 13 ratings. Although our physical offices are in Louisiana, we offer coverage across 47 different states. Do not confuse cheap car insurance with insurance of lesser quality. The General car insurance is both affordable and reliable.
The History of The General
In 1963, we began selling insurance under the company name Permanent General Agency. Over the years, we’ve sold insurance through various companies including Permanent General Assurance Corporation (Permanent General or PGAC for short). Although our iconic mascot didn’t join the team until a few decades later, we have nearly 60 years of experience in providing quality coverage. We’re proud of our long history of serving our customers when they need us.
See how The General has evolved over the years with this timeline:
Our company begins offering its insurance product through The General.
The General says Yes!®
We adopt our current slogan.
We launch our new mobile site!
The General gets a makeover! He wanted to look his best to welcome our new owners, American Family Insurance®.
Our character evolves with a fresh and modern look!
Frequently Asked Questions
The General is a licensed insurance agency that’s a subsidiary of PGC Holdings Corp (PGC). We offer auto insurance online from Permanent General Assurance Corporation, Permanent General Assurance Corporation of Ohio and The General Auto Insurance Company, Inc. These insurance companies have been recognized by A.M. Best for their financial stability and excellent “A” ratings.
The General’s corporate offices are in Nashville, TN. We also have regional call centers in Ohio, Arizona and Louisiana. Visit our local insurance agent page to find an expert on regional insurance requirements near you.
The General has been in business since 1963. That means that we’ve been providing high-quality insurance to everyday Americans for 60 years.
The General Insurance Headquarters
2636 Elm Hill Pike, Suite 100
Nashville, Tennessee 37214