Shaquille O’Neal
and The General®
“What I love about The General is it’s not only a quality insurance company you can trust, but it’s a company that has helped me along the way” – Shaq
Why Shaquille O'Neal chooses The General
Flexible policies and
payment plans.
Highly ranked
customer service.
Instant proof of
insurance.
Convenient mobile
app.
Less than perfect
driving history is ok.
The One and Only Shaquille O'Neal
His name is iconic, he's a member of the Basketball Hall of Fame class of 2016, and he’s one of the biggest personalities in the world. Shaq was first insured by The General when he was starting his basketball career.
Today, he's not just our partner, but he is once again a valued customer! The General has been providing quality auto insurance for over 60 years.
Shaq knows the benefits of The General’s insurance offerings firsthand.
"The truth is I was a customer of The General in my college days at LSU. Like most kids starting out on their own, I didn't know much about insurance but they helped me out."
- Shaquille O'Neal
Shaq & The General in the Community
Shaq and The General don’t just offer car insurance, they team up to help the community.
In the wake of the Pandemic, they embarked on a Shaq Gives Back mission where they surprised struggling local Atlanta businesses with relief funds so they can keep spreading joy in the community.
In 2023, The General and the Shaquille O’Neil Foundation teamed up again, this time for the Driving Dreams Event to teach High School students the dangers of distracted driving and tips to for staying safe behind the wheel.
Commercials With Shaq
Stay in the loop with Shaq and The General!
Are they raising money for the community? Making a hilarious new commercial? Find out what Shaq and The General are up to these days.
Read the Latest NewsFrequently Asked Questions
Shaq was one of our valued customers back in college, and now he’s one of our trusted partners! He still receives the same affordable rates and quality coverage as all our customers.
Shaq partnered with The General and started appearing in our commercials in 2016. However, he’s been a loyal customer since he bought a used Ford Bronco back in 1989. His knowledge of our car insurance policies makes him the perfect business partner.
You can find the commercials on this page and on The General YouTube channel.
Before Shaq was the household name he is today, he was a college student with limited income. He wanted to buy a Ford Bronco, but to do that he needed car insurance. He couldn’t afford most of the other insurance companies’ rates and worried he had to give up the car. Finally, he found The General®, the only insurance company around that offered him quality insurance at a rate he could afford. He never forgot the goodness of the company, and now partners with The General® to help give others a break when they need it most.
No, Shaq does not own The General insurance company.
However, Shaq is a proud brand ambassador for The General, which means he collaborates with the company on commercials and philanthropic missions.
He does! He has remained a loyal customer since 1989. As one of our customers, Shaq knows the benefits of our insurance policies firsthand.
