Thank You for Considering The General for Your Life Insurance Needs
The General does not offer life insurance on our own, which is why we’ve partnered with trusted companies to bring you the best life insurance coverage available. Browse these helpful resources and get quoted for an affordable policy for all your life insurance needs.

Why You Need Life Insurance
Life insurance helps protect the people important to you.
Protect your loved ones
The purpose of life insurance is to protect your family against financial loss should something happen to you.
Secure their financial future
The life insurance contract guarantees that your chosen beneficiaries—the individuals named on your policy—will receive a sum of money when you pass away in exchange for the premiums you pay throughout your lifetime.
Cover important expenses
Depending on your policy, life insurance can be used to provide financial security, pay off full or partial debts, pay for living expenses, cover medical expenses, and more.
Frequently Asked Questions
How does life insurance work?
Life insurance provides a death benefit to your loved ones in exchange for a period of regular premium payments. Other benefits of life insurance can include cash value accumulation, tax advantages, estate planning, and more.
How do companies determine your life insurance rate?
The cost of your premium is determined by things like your age, health, and lifestyle.
Can you cash in your life insurance policy while you're alive?
Depending on your policy, you may be able to redeem life insurance benefits before you pass away. Some policy holders withdraw money from the value of their policy to pay for living expenses, debts, or medical bills.











