Quality coverage and affordable rates.
We’ve got your back when it matters most.
For nearly 60 years, we’ve made it our business to provide 5‑star coverage to everyday Americans. People are welcome here, even with less-than-perfect credit and driving records.
Fast, free quotes for quick coverage
More than 1 million drivers insured
Easy, quick claims process
We earn our stars by always putting customers first.
We listen to our customers, and we make their priorities, our priorities: affordable rates, great service, and a claims process that’s quick and easy. But don’t take our word for it.
“Great service, and easy to apply, I would recommend the General to all of my friends and Family.”
“Speedy and easy claim processing. Definitely recommended!”
“The General provided a lower rate than the insurance company I've been with for years!”
“Quick and easy. Low rates. The one time I had to submit a claim they were pleasant and helpful.”
“It was EASY and the MOST affordable around! Thanks General!!”
“Always there when I need them. Always great customer service. Always perfect quote.”
“Wonderful service on the phone very polite and helpful.”
“During these hard times it’s nice to know there is an insurance company lending a helping hand without sacrificing service.”
“Affordable insurance, plenty payment options, easy to apply”
“More affordable for me welcomed me back after my insurance lapsed”
“The General helped when no one else would!”
“The General has always worked with us through anything. Very friendly service every single time. We'll never switch.”
Shaq’s even a customer.
“I'm a customer to this day.”
Savings You’ll Love
We know every penny matters - The General works hard to find you savings.
Discounts and savings vary by state and are subject to eligibility.
More cars may unlock more discounts
Many vehicles come equipped
Any in the last 5 years could help you save
We have a history and track record you can trust.
Nearly 60 years
of protecting drivers across the U.S.
by AM Best for financial stability,
3rd highest out of 13 ratings.
and representatives trained to assist you.