Turns out, people love The General.

We've been saving people money for nearly 60 years.

Curly haired girl smiling at phone with The General app showing

The General Commercial

Turns out, The General's been saving people money for nearly 60 years.

The General Commercial

Turns out, everyone sounds better in the shower.

Watch Now

The General Commercial

Turns out, The General is a quality insurance company.

The General Commercial

Turns out, it is hard to walk a mile in someone else’s shoes.

Turns out, there are lots of great reasons to choose The General.

Quality service at
a great low rate.

Nearly 60 years
of experience.

5 star
customer reviews.

Affordable & flexible
payment plans.

Choose your own
due date.

Get a quote in 2
minutes or less.

Turns out, customers highly rate The General.

Rated 4.7 based on
73,511 reviews

November 18

It was a simple, self explanatory experience.

Nicole

November 18

Quick and easy! Reasonable prices!

Karita

November 18

Quick and easy. Website is easy to navigate

Tiffani

November 18

Simple easy and very affordable, thanks General!

Michael

November 18

Great and easy way to get insurance very fast

James

November 17

It was quick and easy. I was approved right away.

Janice

November 17

Super fast and easy, and great rates!

Corey

November 17

Quick, easy, and way more affordable quality coverage!

Joshua

November 16

Was simple fast and easy which is what was needed.

Ryan

November 14

Needed insurance fast. This app made it quick and easy.

Adam

November 14

Easy, quick and very professional! This is the best insurance online company!

Simone

November 13

First time buying insurance. Super easy.

Junella

November 12

Everything was easy for figure out. Great prices

Mykkaya

November 12

Thank you for making it, so easy, fast and affordable. I know it sounds like the commercial, but it'. . .

Kenneth

November 11

Very easy and cheap insurance for my needs. Thanks Shaq

Max

Individual experiences may vary.

Turns out, Shaq is one of our favorite customers.

For a great low rate and nearly 60 years of quality coverage, make the right call and go with The General.

Have a quote? Continue it now.

Shaquille O'Neal in grey shirt pointing up with both hands