The General® Insurance and Shaquille O’Neal Champion Businesses in Need in New Bleacher Report Video Series “Shaq Gives Back”
We’re once again teaming up with Shaquille O’Neal, loyal customer & The General Insurance brand ambassador, and this time, we’ve added Bleacher Report to the mix! In Shaq Gives Back, debuting Tuesday, April 13 on Bleacher Report, Shaq will help us surprise everyday people with a break from the financial challenges they’ve been facing.
In each episode, we’ll join Shaquille in visiting a different Atlanta-based organization – a restaurant, a record store, and a non-profit meal delivery service – to get to know each company and learn about how their owners, staff, and communities have banded together during the COVID-19 pandemic.
“Giving back is something I have always been passionate about. I’m proud to have teamed up with my friends at The General – they were there for me when I needed them and this is a great example of how they are there for people when they need it most!” – Shaquille O’Neal
The series is both entertaining and inspirational, sharing stories of sacrifice and selflessness, and spotlighting how each business has overcome various hardships during a challenging year. In support and appreciation of those sacrifices, Shaq joins us in a demonstration of our commitment to our customers as we reward each business with a well-deserved, significant emotional and financial break!
“We put our customers first in everything that we do. Partnering with Shaquille and Bleacher Report in this amazing opportunity to support local businesses is an extension of that philosophy.” – Elicia Azali, Chief Revenue Officer for The General.
Turner Sports’ Bleacher Report will debut the first episode of Shaq Gives Back on Tuesday, April 13 across Bleacher Report’s social channels. Additionally, there will be promotion on House of Highlights’ popular Instagram channel and the Bleacher Report app. The series will also live on The General’s Instagram, Facebook, Twitter and YouTube channels.
“The past year has shown that there are stories of quiet heroism that deserve to be told, particularly about how small businesses are keeping our communities going. We are proud to be working with The General and Shaq to share those stories through Bleacher Report.” – Ed Romaine, Head of Marketplace Image + Monetization, Turner Sports