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🏎️Buckle Up! @tpain is taking the wheel and live streaming #RoadTestRoyale on Twitch this Thursday (7/24) at 4-6pm ET. Don't be a backseat driver - link in bio to tune in! 🔗

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Put your driving skills to the test with The General's Road Test Royale, a custom Fortnite experience where you're invited to navigate obstacles quickly and efficiently to earn coins and unlock XP. Use code 9524-2023-3031. Play now! This is not sponsored, endorsed, or administered by Epic Games, Inc.🎮

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Tomorrow!! Get ready to put your skills to the test! 🎮🏎️ This is not sponsored, endorsed, or administered by Epic Games, Inc. #TheGeneral

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Buckle In to Level Up 7/7 🏁 This is not sponsored, endorsed, or administered by Epic Games, Inc. #TheGeneral

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👀Coming Soon👀This is not sponsored, endorsed, or administered by Epic Games, Inc. #TheGeneral

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No, your car won’t turn into Bumblebee. But The General will give you a break on your car insurance.

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Newsroom

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Reflecting on Black Entrepreneurs Day 2023

The General returned for the 4th year as a sponsor of Black Entrepreneurs Day and awarded a $25,000 Powershift Grant to Creighton Davis, co-founder of Kinfolx.

Connecting with the most recent NAACP Powershift Grant Recipient, Creighton Davis Last fall, The General returned for the fourth year as a sponsor of Black Entrepreneurs Day. The annual event, which aired on November 1, 2023, offered aspiring entrepreneurs the opportunity to listen and learn from a variety of impactful conversations and presentations. As part of the program, Ice T, Anthony Anderson, Cedric the Entertainer, and Rick Ross all shared learnings with Daymond John as entrepreneurs themselves, and a few were even interviewed for a “Fast Break” in The General Sound Studio. (Clips of those conversations can be found on The General’s Instagram!)  In addition to the insightful interviews that took place, The General also had the honor of partnering with the NAACP to award our fourth annual $25,000 Powershift Grant to Creighton Davis, co-founder of Kinfolx – a black-owned coffee shop, wine bar and community activation space in downtown…

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The General Sound Studio Artists: Where Are They Now?

Catching up with the artists of The General Sound Studio after their interview with Daymond John in a segment called “The Breakdown” at Black Entrepreneurs Day.

Catching up with the artists of The General Sound Studio after Black Entrepreneurs Day This past week, Black Entrepreneurs Day returned for year four and The General was thrilled to be back showing support. During the celebration event held at The Apollo Theatre in Harlem, NYC, we sponsored a Fast Break discussion in The General Sound Studio – a state-of-the-art recording studio launched earlier this year to give emerging artists the chance to record high-quality tracks. To give these artists a real “break,” The General also enlisted the help of Epic Records, an imprint of Sony Music Entertainment, to lend tips and advice to the rising musicians throughout the recording process. Three of those artists – Reyna Roberts, Lex Bratcher, and Bodhi Kitt – were also in attendance at this year’s Black Entrepreneurs Day and interviewed by celebrity entrepreneur Daymond John for a segment called “The Breakdown.” Daymond and the…

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