Home | Brand Stories: Partnerships, Initiatives, & More – The General

The General’s Brand Stories: Partnerships, Initiatives, & More

Norris Cole

Learn about The General’s partnership with the NBA G-League and see how young players are getting their big break in the award-winning docuseries “The Break, presented by The General.”

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Learn more about Shaquille O’Neal’s partnership with The General Insurance. Explore our shared initiatives and see why Shaq chooses to ride with The General.

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Social Content

See what’s new on our social channels and get an inside look at everything that’s happening with The General.

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🏎️Buckle Up! @tpain is taking the wheel and live streaming #RoadTestRoyale on Twitch this Thursday (7/24) at 4-6pm ET. Don't be a backseat driver - link in bio to tune in! 🔗

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Put your driving skills to the test with The General's Road Test Royale, a custom Fortnite experience where you're invited to navigate obstacles quickly and efficiently to earn coins and unlock XP. Use code 9524-2023-3031. Play now! This is not sponsored, endorsed, or administered by Epic Games, Inc.🎮

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Tomorrow!! Get ready to put your skills to the test! 🎮🏎️ This is not sponsored, endorsed, or administered by Epic Games, Inc. #TheGeneral

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Buckle In to Level Up 7/7 🏁 This is not sponsored, endorsed, or administered by Epic Games, Inc. #TheGeneral

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👀Coming Soon👀This is not sponsored, endorsed, or administered by Epic Games, Inc. #TheGeneral

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No, your car won’t turn into Bumblebee. But The General will give you a break on your car insurance.

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The General gives you a break when you need it most.