It was a BIG two years for The General® (pun intended), partnering with its first brand ambassador, Shaquille O’Neal beginning in January 2016. So big, in fact, that they have extended their partnership with the NBA Hall-of-Famer for another three years.

“Joining forces with Shaq was a clear choice – his authentic, friendly and helpful nature along with his passion for making life easier for those around him, align perfectly with The General’s core values,” said John Hollar, chief operating officer and president of The General. “We are proud to have partnered with him for the past two years and are excited about what this relationship holds for the future.”

With this expansion comes new and exciting ways to take the partnership to the next level, including philanthropic efforts, and collaborations with Hollywood and the film industry.

“Becoming a part of The General family has been an absolute privilege,” said Shaq of the past two years. “I’m excited to work together for years to come. And I’ve got to say, working with my new sidekick in the TV commercials has been a blast!”

We’ve seen Shaq’s relationship with The General evolve through its television commercials, from coffee chats and slam dunks, to boxing and monster trucks. Stay tuned to see what the playful duo get into next!

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About The General
The General Automobile Insurance Services, Inc. (The General®) is a licensed insurance agency and subsidiary of PGC Holdings Corp. (PGC), which is wholly owned by American Family Mutual Insurance Company. Through its insurance company subsidiaries and their predecessors, PGC has been writing automobile insurance since 1963. Visit or; follow The General on Twitter and Facebook.

About Shaquille O’Neal
Shaquille O’Neal is a four-time NBA Champion and three-time NBA Finals MVP. The retired, 15-time NBA All-Star was named as both the highest ranked athlete in the NBA and the most influential in sports in 2011. With a PhD in Leadership and Education, this iconic marketing and social media marvel was ranked among the “100 Most Creative People in Business” by Fast Company Magazine with an online presence that has grown to become the second most followed U.S. athlete on Twitter. As a celebrity, athlete, business professional and comedian, O’Neal has an enormous and devoted fan base across a variety of demographics. Visit; follow Shaq on Facebook, Twitter, and Instagram.

Media Contacts:

The General:
Amy DiMaio
(615) 744-1219

Shaquille O’Neal / Authentic Brands Group:
Haley Steinberg
(646) 612-7439