The General Insurance® and Sports Illustrated are teaming up to bring you a special FREE holiday gift for the Sports Illustrated Awards. Customers of The General Insurance have an exclusive opportunity to grab front row access to the SI Awards with The General Admission™! We’re helping to bring fans live into the studio during the event alongside Shaq and other popular celebrities.

SI Awards – The General Admission™ – Join the Fan Wall!

Who: Sports Illustrated, TG, and YOU!

Thanks to the combined efforts of The General Insurance® and Sports Illustrated, this opportunity to grab a seat on the Fan Wall and get a behind the scenes look at one of the most prestigious events in sports is a holiday gift just for you – our valued customers!

What: The General Insurance Fan Wall – Exclusive Virtual Experience

If you’re an NBA fan, you may already be familiar with the virtual fan wall because they made use of one earlier this year during “the bubble season” and during the NBA playoffs. This virtual seat allows fans to be seen live on air during the broadcast and they might even get a chance to sit next to Shaq and other celebrity fans. The SI Awards – The General Admission™ Virtual Fan Wall will have dozens of available seats that rotate as fans join and then leave the broadcast. Seating is limited (first come, first serve) but opportunities may present themselves throughout the broadcast.

When: This month!

The live event will air this month, on December 19, 2020. Information on how to participate will be shared with customers of The General Insurance by email on December 7, 2020.

Where: LIVE on air during the SI Awards broadcast!

The General Insurance SI Fan Wall - Shaq and The General in theater seating together

Why: Because we want to show appreciation for YOU!

The holidays mean different things to different people, and for us here at The General, they are a time to show appreciation. We most appreciate our customers so we’ve put together this opportunity just for you!

How: Last but not least, HOW do you participate in SI Awards – The General Admission™?!

On Monday, December 7, 2020, our customers will receive, in our annual holiday email, a link to sign up for a seat on The General Virtual Fan Wall. Following signing up, you will receive an email from our partners and/or the production company producing the event. (Please note that the follow-up email with specific instructions on how to access a virtual seat will not come to you from our production partners so watch your email closely).

If you have any additional questions or just want to see more about the event, click here to visit the official website.

Are you as excited as we are? Keep an eye on your email so you don’t miss your chance to join us for the SI Awards – The General Admission™ soon!