The General® Insurance Brand
It is our pleasure to announce exciting news for our current customers about your auto insurance company. Effective January 2, 2013, Permanent General (PGC) and its affiliated companies will begin operating as one brand: ‘The General’®
We think having this single brand throughout all aspects of our operations will be less confusing for our customers. While we originally began operating under multiple brands to serve the needs of different customer groups, consumers have gotten to know and trust The General® brand more and more as we have expanded our national ad campaign. We have become a household name throughout the country.
This change only impacts the appearance of the various forms and documents you receive from us relating to your policy. You do not have to make any changes.
Until January 2, we will be preparing for our new appearance by performing a number of changes which include the following:
- Transitioning our output to reflect The General® brand. This is starting now and will continue into 2013 due to state filing requirements.
- Introducing The General® branding on stationary, letterhead, envelopes, etc.
- On January 2, 2013, answering our phones as The General® and will have most of our customer-facing changes completed by that day.
If you have any questions about the changeover to The General® brand, please contact our customer service department at 1-800-280-1466.
Thank you for your patience through this transition.