STORIES
The General’s Brand Stories: Partnerships, Initiatives, & More
Explore brand stories from The General, including the exciting partnerships, initiatives, and events that shape our company. We’re proud to showcase how The General continues to lead the way in making insurance more accessible and engaging.
NBA G-League
Learn about The General’s partnership with the NBA G-League and see how young players are getting their big break in the award-winning docuseries “The Break, presented by The General.”
Shaq & The General
Learn more about Shaquille O’Neal’s partnership with The General Insurance. Explore our shared initiatives and see why Shaq chooses to ride with The General.
Featured Stories
Social Content
See what’s new on our social channels and get an inside look at everything that’s happening with The General.
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You’ve heard the name. Now meet the real deal. See how the real General can give you a break on your car insurance. #greenscreen
Happy holidays from The General! Doesn`t matter if you`re naughty or nice, The General gives you a great low rate on car insurance.
Our very own General Sound Studio artists are breaking into the big leagues at the @mtv @vmas Get to know @nevrmind , @officiallilq and @blaccmass before they blow up! #VMAs
Say hello to @officiallilq , the latest General Sound Studio artist getting her big break at the @mtv @vmas #VMAs
Meet @nevrmind, the newest General Sound Studio artist ready for his big break at the @mtv @vmas #VMAs
Fresh out of the General Sound Studio, @blaccmass got his big break by debuting new music at the @mtv @vmas #VMAs
Tomorrow!! Get ready to put your skills to the test! 🎮🏎️ This is not sponsored, endorsed, or administered by Epic Games, Inc. #TheGeneral
Buckle In to Level Up 7/7 🏁 This is not sponsored, endorsed, or administered by Epic Games, Inc. #TheGeneral
👀Coming Soon👀This is not sponsored, endorsed, or administered by Epic Games, Inc. #TheGeneral
No, your car won’t turn into Bumblebee. But The General will give you a break on your car insurance.
Trickshot showdown! 🏀 Who`s got the best one-finger spin– the @nbagleague pros or @jakethejuice? #TrickShotShowdown #TheBreak
Pancakes or Waffles? @armando and @d1nkpate were on the same side in This or That, but they aren`t in today`s @nbagleague Up Next Game. Tune in at 3:30pm ET on @tubi to catch the stars of The Break in action. #TheBreak
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The General gives you a break when you need it most.