The General Partners with Shaq

The General® is pleased to announce that “Shaq”, Shaquille O’Neal, will be serving as a brand ambassador for The General® Auto Insurance. Shaq is one of the most iconic sports stars of all time, with accolades that include being a 4-time NBA champion, 15-time NBA-All Star and 2016 Hall of Fame inductee. Shaq has been a long time fan of The General®, as he was not only insured by them while playing college basketball at Louisiana State University, but is also a current customer.

The General® could not be more excited to be partnering with Shaq to help promote their flexible, affordable car insurance. Shaq is a perfect fit not only for his first-hand experience as a customer, but for his loyalty and enthusiasm for the brand.

“We’re thrilled to have brought Shaq on as a member of The General® team,” said John Hollar, Chief Operating Officer and President of The General®, “Being a previous customer, Shaq understands and exemplifies what The General® stands for as a brand and what we provide – quality, low-cost insurance.”

There will be more news to come from The General® surrounding this partnership, so be sure to check back on their blog, social media channels and website for more information, announcements, and exciting things to come.

Visit Shaq’s landing page to learn more here.