Home | Brand Stories: Partnerships, Initiatives, & More – The General

The General’s Brand Stories: Partnerships, Initiatives, & More

WWE SummerSlam match action in the ring with The General Auto Insurance branding, promoting a VIP WWE experience sweepstakes.

The General is the Official Auto Insurance Partner of WWE. From surprise ringside upgrades to crowning the ultimate Fan of the Year, we’re showing up where the action is — and bringing fans with us.

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Norris Cole

Learn about The General’s partnership with the NBA G-League and see how young players are getting their big break in the award-winning docuseries “The Break, presented by The General.”

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Learn more about Shaquille O’Neal’s partnership with The General Insurance. Explore our shared initiatives and see why Shaq chooses to ride with The General.

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Social Content

See what’s new on our social channels and get an inside look at everything that’s happening with The General.

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We didn't pull any punches restoring the Street Fighter Bonus Stage car👾Enter for a chance to win it at the link in our bio and get tickets to see the #StreetFighterMovie in theaters NOW! @StreetFighterMovie

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The General rebuilt the Bonus Stage car. The @streetfightermovie cast had other plans 💥 Enter for the chance to win the car at the link in our bio and get tickets TODAY to see the #StreetFighterMovie on the big screen!

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After decades of giving drivers breaks, now we're giving one to the most beat up car in gaming history.

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Buckle up, Street Fighter fans. The General is giving a break to the most beat up car in gaming history.

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Acknowledge the BONUS STAGE car, restored by The General ☝️Get tickets now to see #StreetFighterMovie, hitting theaters Oct 16.

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We just restored the most beat up car in gaming history, pixel by pixel. Don’t go too hard on it @ncentineo @romanreigns @callina.liang @andrewschulz @dastmalchian 
 
Check the link in bio to enter for a chance to win it, and get tickets now to see #StreetFighterMovie only in theaters Oct 16!

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After 37 years of beatdowns, the Street Fighter Bonus Stage car is roaring back with a break from The General. #thegeneralinsurance #Street #StreetFighter

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From fan of the year hopeful to the ultimate @wwe SummerSlam experience. We sent our first-ever #FanoftheYear winner, Junior, to SummerSlam for exclusive merch, Superstar meet-and-greets, and unforgettable ringside moments.

Congrats again, Junior! Check out his full journey at thegeneral.com/wwe.

Who’s taking the title next?

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Congratulations Junior — our inaugural WWE Fan of the Year! See the full Fan of the Year film. Link in bio. 🔗

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The General gives you a break when you need it most.