Are you thinking of buying a car in winter this year? If so, you may be making a great decision, and now is the ideal time to start your research! Don’t let the upcoming holidays and less than perfect weather scare you off. There are great deals to be had if you’re willing to bundle up (and grab a mask) and venture into the dealerships while others are staying warm indoors, drinking coffee, and tackling those holiday shopping lists online!

Woman celebrates after buying a car in winter

Why Buying a Car in Winter is Smart

Dealerships are less busy

Winter weather and holiday shopping keep a lot of foot traffic away from car dealerships and dealers depend on that traffic to hit sales goals. Less opportunity for car dealers is more opportunity for you to score a good deal! Most consumers don’t realize that car dealers finance a lot of their inventory so they have payments to make too. We all know what it’s like to need to make a few fast bucks when we have bills to pay. Popping in to scope out the inventory when foot traffic is at its slowest means you may be able to save some serious bucks by buying a car in winter!

Save on current year models

If you’re the type of buyer who drives a car “until the wheels fall off”, these winter months make for a great time to snag a deal. The coming of the New Year means every car on the lot is about to be another year older. This is particularly true if you have your heart set on a new car. If 2021 is knocking on the door, that 2020 model isn’t going to be a shiny newborn anymore. That depreciation is a major negative to someone who plans to shop for a newer model in a few years, but it’s a win for you if you’re buying a car this winter but plan to drive it for many more to come!

You may find more winterized options

Nobody knows their business like car dealers do and they know what people are looking for at any given time. Car dealers know that if you’re buying a car in winter, you’re gonna want to be able to hit the road safely and comfortably ASAP. That means by shopping in winter you’re likely to find stock with all the best winter-friendly features – heated seats, winter tires, and maybe the best feature of all – auto-start! I mean, who wants to bundle up just to crank that engine up to start the warming and thawing process? Nothing is better in those cold, dreary months than crawling into a warm, safe winter-ready ride!

You can test drive in winter weather

Sometimes, there’s nothing more challenging than picking out that shiny new ride in June and then hitting the streets in it after winter’s first snowfall. The salesman may have told you that sporty model handles ice and snow well despite its rear-wheel drive, but should you believe him? If you live in a part of the country that’s bound to be buried under a few feet of snow (or even worse, that slick wintry mix of the South), test drive those new wheels during the year’s worst weather and then you can cruise with confidence through the year’s best.

Summer friendly rides are a STEAL

Speaking of the year’s best weather – who doesn’t love a little spring and summer sun on their face? If you have your sights set on a convertible, you definitely need to be considering buying a car in winter! It’s kind of like buying a boat. With warm and sunny days, everyone craves a way to get out on the water, right? But who’s thinking about wakeboarding in December? Those topless rides have far less appeal in the winter for most people so beat the sunny days rush and save a few bucks when car dealers want to move that summer stylin’ inventory the most.

Are you convinced yet that buying a car in winter is a great idea? We thought so! Drop by and visit one of those highly motivated car dealers soon and then call The General and tell us all about your new ride! In just a few short minutes, we’ll have it covered and you’ll be ready to hit those winter roads worry-free.