{"id":3748,"date":"2023-10-03T16:18:05","date_gmt":"2023-10-03T21:18:05","guid":{"rendered":"https:\/\/going-places.thegeneral.com\/the-general-sound-studio\/"},"modified":"2025-09-05T12:55:53","modified_gmt":"2025-09-05T17:55:53","slug":"the-general-sound-studio","status":"publish","type":"post","link":"https:\/\/www.thegeneral.com\/going-places\/blog\/newsroom\/the-general-sound-studio\/","title":{"rendered":"The General Sound Studio: A Mobile Recording Studio"},"content":{"rendered":"\n

On our mission to be one of the most understanding insurance companies, The General is helping up-and-coming artists get their big break in the place they spend most of their time with music \u2014 their cars.<\/p>\n\n\n\n

In collaboration with Epic Records, we turned an SUV into a professional music studio. Each artist on our roster not only had the opportunity to use our Sound Studio to record a track but also received mentoring from A&Rs at Epic Records in one-on-one coaching sessions.<\/p>\n\n\n\n

Check Out the Mobile Recording Studio<\/h2>\n\n\n\n

The mobile studio is equipped with a professional-grade sound booth, cutting-edge control room, and joining in the back is a top-notch audio engineer for mixing.<\/p>\n\n\n\n

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Lex Bratcher, a rap artist who recorded her latest song \u201cIYKTYK\u201d in The General Sound Studio.<\/figcaption><\/figure>\n\n\n\n

Meet the Artists<\/h2>\n\n\n\n

We pulled together a diverse roster of musicians, each with their own stories, sonic directions, and songwriting styles. These artists had their chance to record in the Sound Studio, laying down tracks from all genres – Rap and Hip Hop, Rock, Country, and even a few genres fused together. The artists tapped for the project include Reyna Roberts, Kid Culture, Ethan Gander, AG Club, Lex Bratcher, Bodhi Kitt, The Absolutely, Morgan Keller, Mason Caviness, and Anastasia Elliot.<\/p>\n\n\n\n

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The Audio Engineer<\/h2>\n\n\n\n

We knew that it would take special talent to truly capture the talent of these artists and that’s why we worked with Hilton Wright II. A 6x Billboard #1 Award-winning record producer, songwriter, and composer, Hilton has produced and written for artists such as Drake, Mike Posner, Big Sean, Sofia Reyes, Rick Ross, Pusha T, and Mr. Hudson.<\/p>\n\n\n\n

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Hilton Wright II, Audio Engineer<\/figcaption><\/figure>\n\n\n\n

The Big Break for Artists Coming to Life<\/h2>\n\n\n\n

You can catch up on all things Sound Studio from the creation of the studio to electric and vibrant videos of the artists inside on our TikTok , <\/a><\/span>and you can find The General Sound Studio playlist<\/a><\/span> on Spotify.<\/p>\n\n\n\n

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