{"id":3067,"date":"2022-11-15T18:36:05","date_gmt":"2022-11-16T00:36:05","guid":{"rendered":"https:\/\/going-places.thegeneral.com\/the-general-and-g-league-announce-multi-year-partnership\/"},"modified":"2026-05-18T16:04:57","modified_gmt":"2026-05-18T21:04:57","slug":"the-general-and-g-league-announce-multi-year-partnership","status":"publish","type":"post","link":"https:\/\/www.thegeneral.com\/going-places\/blog\/newsroom\/the-general-and-g-league-announce-multi-year-partnership\/","title":{"rendered":"The General and G League Announce Multi-Year Partnership and Docuseries to Tell The NBA Underdog Story"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">The General is lacing up its shoes and hitting G League courts to announce a multi-year partnership with the NBA\u2019s official development league.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Today, The General becomes the exclusive auto insurance partner of the G League, carrying out its mission to support underdogs &#8211; both on the hardwood and on the roads &#8211; and providing an easy way to connect with fans from across the league.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u201cAs the most empathetic and flexible insurance company, we\u2019re committed to putting our customers first and giving them a break when they need it most,\u201d said Kale Sligh, VP of Marketing at The General Insurance. \u201cThis exciting partnership gives us an opportunity to connect with a diverse fan base of passionate sports enthusiasts and young, influential players.\u201d<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-players\">The Players<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">With this partnership, The General and the G League are launching an exclusive docuseries titled, \u201c<\/span><i><span style=\"font-weight: 400;\">The Break presented by The General,<\/span><\/i><span style=\"font-weight: 400;\">\u201d which will showcase a behind-the-scenes look at players from across the G League and their path to the NBA. The series will cover the stories of rising stars and former NBA players, including:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Projected first-round pick of the 2023 NBA Draft, Scoot Henderson<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">G League Rookie of the Year, Mac McClung&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">2x NBA champion, Norris Cole<\/span><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-3 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.thegeneral.com\/going-places\/wp-content\/uploads\/2024\/11\/scoot-announcement-bts-6-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"3068\" src=\"https:\/\/www.thegeneral.com\/going-places\/wp-content\/uploads\/2024\/11\/scoot-announcement-bts-6-1-1024x576.jpg\" alt=\"\" class=\"wp-image-3068\" srcset=\"https:\/\/www.thegeneral.com\/going-places\/wp-content\/uploads\/2024\/11\/scoot-announcement-bts-6-1-1024x576.jpg 1024w, https:\/\/www.thegeneral.com\/going-places\/wp-content\/uploads\/2024\/11\/scoot-announcement-bts-6-1-300x169.jpg 300w, https:\/\/www.thegeneral.com\/going-places\/wp-content\/uploads\/2024\/11\/scoot-announcement-bts-6-1-768x432.jpg 768w, https:\/\/www.thegeneral.com\/going-places\/wp-content\/uploads\/2024\/11\/scoot-announcement-bts-6-1.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.thegeneral.com\/going-places\/wp-content\/uploads\/2024\/11\/announcement-Mac-Dribbling-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"3069\" src=\"https:\/\/www.thegeneral.com\/going-places\/wp-content\/uploads\/2024\/11\/announcement-Mac-Dribbling-1-1024x576.jpg\" alt=\"\" class=\"wp-image-3069\" srcset=\"https:\/\/www.thegeneral.com\/going-places\/wp-content\/uploads\/2024\/11\/announcement-Mac-Dribbling-1-1024x576.jpg 1024w, https:\/\/www.thegeneral.com\/going-places\/wp-content\/uploads\/2024\/11\/announcement-Mac-Dribbling-1-300x169.jpg 300w, https:\/\/www.thegeneral.com\/going-places\/wp-content\/uploads\/2024\/11\/announcement-Mac-Dribbling-1-768x432.jpg 768w, https:\/\/www.thegeneral.com\/going-places\/wp-content\/uploads\/2024\/11\/announcement-Mac-Dribbling-1.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.thegeneral.com\/going-places\/wp-content\/uploads\/2024\/11\/GettyImages-12444603943.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"3070\" src=\"https:\/\/www.thegeneral.com\/going-places\/wp-content\/uploads\/2024\/11\/GettyImages-12444603943-1024x576.png\" alt=\"\" class=\"wp-image-3070\" srcset=\"https:\/\/www.thegeneral.com\/going-places\/wp-content\/uploads\/2024\/11\/GettyImages-12444603943-1024x576.png 1024w, https:\/\/www.thegeneral.com\/going-places\/wp-content\/uploads\/2024\/11\/GettyImages-12444603943-300x169.png 300w, https:\/\/www.thegeneral.com\/going-places\/wp-content\/uploads\/2024\/11\/GettyImages-12444603943-768x432.png 768w, https:\/\/www.thegeneral.com\/going-places\/wp-content\/uploads\/2024\/11\/GettyImages-12444603943.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">The partnership is the latest addition in a series of authentic, high-profile partnerships for The General that spans sports, gaming and diversity initiatives \u2014 all of which connect to the brand\u2019s mission of giving people a break when they need it the most.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The premier episode of \u201c<\/span><i><span style=\"font-weight: 400;\">The Break presented by The General,<\/span><\/i><span style=\"font-weight: 400;\">\u201d is set to debut on December 5 and will feature an in-depth breakdown of the nationally televised exhibition between projected first-round picks Victor Wembanyama and Scoot Henderson. All episodes will appear live on the <\/span><a href=\"https:\/\/www.youtube.com\/c\/nbagleague\"><span style=\"font-weight: 400;\">G League\u2019s YouTube channel<\/span><\/a><span style=\"font-weight: 400;\">. Check out the trailer now!<\/span><\/p>\n\n\n\n<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/Apx7eIZWzlg?si=02FPcRTwnD7qGTOC\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\n\n\n<p><span style=\"font-weight: 400;\">More information about The General, including past partnerships, history and helpful information visit <\/span><a href=\"https:\/\/www.thegeneral.com\/blog\/\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For more information about the G League and team schedules, visit <\/span><a href=\"https:\/\/gleague.nba.com\/\"><span style=\"font-weight: 400;\">https:\/\/gleague.nba.com\/<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On a mission to give people a fast break when they need it the most, The General has teamed up with the G League to support NBA hopefuls on their journey to make it big.<\/p>\n","protected":false},"author":7,"featured_media":3072,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[54,59],"tags":[],"class_list":["post-3067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-g-league","category-newsroom"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The General and G League Announce Multi-Year Partnership and Docuseries to Tell The NBA Underdog Story - Going Places<\/title>\n<meta name=\"description\" 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