![\"\"](\"https:\/\/www.thegeneral.com\/going-places\/wp-content\/uploads\/2024\/11\/Wish-Screenshot-1024x576.jpg\")
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How is Turns Out 3.0 an evolution from the first two ad campaigns?<\/h2>\n\n\n\n
The first ad campaign was all about addressing the elephant in the room and acknowledging the misperceptions about our brand \u2014 all based on past advertising. Phase II took a different approach and moved past acknowledging the misperceptions. Instead, The General drew on universal sayings, pop culture references, and even a bit of nostalgia \u2014 things we think we know like the back of our hand \u2013 but shows them in a new light, inviting us to take a second look. This time, we\u2019re continuing the momentum from the first and second phase and are looking to further solidify brand reputation with a range of diverse audiences, committing to accessibility for all.<\/p>\n\n\n\n
What can we expect to see from the new ad spots?<\/h2>\n\n\n\n
In the new campaign, The General proves that \u2013 as it turns out \u2013 moms are always right, and wishes really do come true. Just like it turns out that The General really is a quality insurance company that has been saving people money for nearly 60 years. With special appearances from the beloved Shaquille O\u2019Neal and his mother, Lucille O\u2019Neal, audiences can expect to laugh and get a taste of what to anticipate when switching to The General.<\/p>\n\n\n\n
What is the giveaway The General is hosting?<\/h2>\n\n\n\n
With Mother\u2019s Day right around the corner and the \u201cGame Show\u201d ad top of mind, The General is giving moms a well-deserved break! This Mother\u2019s Day, The General will give away 20 $100 gift cards to moms who are nominated via Instagram or Facebook for their special ability to always be right.
Here\u2019s how to participate:<\/p>\n\n\n\n