{"id":2068,"date":"2021-03-05T17:28:14","date_gmt":"2021-03-05T23:28:14","guid":{"rendered":"https:\/\/going-places.thegeneral.com\/the-general-insurance-brand\/"},"modified":"2025-09-05T16:11:44","modified_gmt":"2025-09-05T21:11:44","slug":"the-general-insurance-brand","status":"publish","type":"post","link":"https:\/\/www.thegeneral.com\/going-places\/blog\/newsroom\/the-general-insurance-brand\/","title":{"rendered":"The General Insurance Re-Brand"},"content":{"rendered":"\n

\"The<\/figure><\/h3>\n\n\n\n

Perception is everything so when we at The General realized there was a perception that our insurance lacks quality based upon our commercials, we knew we couldn’t ignore it. The reality is that when you’ve been around for nearly 60 years, everyone knows your name. That doesn’t mean, though, that they know who you are – especially if you’ve done a poor job of telling them. This year, we decided it was time to tell a little different story.<\/p>\n\n\n\n

What Brought About the Change?<\/h2>\n\n\n\n

Quite honestly, you<\/em> brought about the change in our branding and advertising efforts! We believe in listening to those who are our customers as well as to those who could<\/em> be. What we heard was that we have an 80 percent national brand awareness<\/a>, but while most consumers are aware of us, they were misjudging us based on our commercials. Despite our Trustpilot rating of 4.7<\/a> based on over 56,000 reviews<\/a>, those who were not<\/strong> insured with us told us too often that they wouldn’t<\/strong> be. Turns out, we didn’t need to change our products and services. We just needed to evolve our brand<\/a>.<\/p>\n\n\n\n