Love Of Your Life

A young woman makes a cup of coffee, deposits a check with her mobile phone, gets an online car insurance quote from The General® and prints out instant proof of insurance.

(Commercial from Spring 2015)

Script

Announcer Voiceover:
Scott and Susan just met online. Scott wants to get together for a cup of coffee in an hour but Susan doesn’t have car insurance. Scott suggests she get a Free Anonymous Online Quote from The General.

On Screen graphics- Affordable Auto Insurance - No Personal Information Required - Prior Tickets -Accidents Accepted - Low Payments - Choose Payment Due Date - Great Discounts -

The General®: Voiceover
Monthly payments are Low! She can choose her payment due date
and receive Instant Proof of Insurance!

On Screen Graphics- Instant Proof of Insurance

The General®: Voiceover
Scott & Susan are getting along marvelously.

The General®: On Camera
Get an Anonymous Online Quote now!

Jingle: “For great low rate you can get online…..Go to The General® and save some time.”

(On Screen Graphics- Anonymous Free Quote)


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The General Automobile Insurance Services Inc. (The General), an insurance agency, writes auto insurance through affiliated companies and offers other lines of business through affiliated and unaffiliated partners. See legal disclosures for more information.

Product offerings, coverages, payment plans, discounts, and features are subject to verification and vary by state and program. Individual experience may vary. Rates and potential savings are subject to qualifications and vary by state and program.

Shaq™; Rights of Publicity and Persona Rights: ABG-Shaq, LLC. shaq.com

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