Get the Helmet, and you’ll get more options!

Interior Car and Warehouse scenes of people wearing WWII Army Helmets and talking about getting insured with The General.

(Commercial from Spring 2015)

Passenger: On Camera
What’s with the helmet?

Driver: On Camera
I just insured my car with The General and got the coverage I wanted and lower payments.

Warehouse Scene:
Worker: On Camera
It’s WHEN I can make my payment that’s important to me. At The General I picked a payment due date that was close to when I get paid.

On Screen Graphics
No Personal Information Required – Affordable Auto Insurance - 97% Customer Satisfaction - Low Payments – Great Discounts - Choose Payment Due Date.

Announcer: Voiceover
Affordable Car Insurance with Full Coverage, Low Payments, Great Discounts and a choice of Due Date. Get your anonymous online quote now!  

Jingle: “For great low rate you can get online…..Go to The General® and save some time”.