Get the Helmet, and you’ll get more options!

Interior Car and Warehouse scenes of people wearing WWII Army Helmets and talking about getting insured with The General®.

(Commercial from Spring 2015)

Script

Passenger: On Camera
What’s with the helmet?

Driver: On Camera
I just insured my car with The General and got the coverage I wanted and lower payments.

Warehouse Scene:
Worker: On Camera
It’s WHEN I can make my payment that’s important to me. At The General I picked a payment due date that was close to when I get paid.

On Screen Graphics
No Personal Information Required – Affordable Auto Insurance - 97% Customer Satisfaction - Low Payments – Great Discounts - Choose Payment Due Date.

Announcer: Voiceover
Affordable Car Insurance with Full Coverage, Low Payments, Great Discounts and a choice of Due Date. Get your anonymous online quote now!

Jingle: “For great low rate you can get online…..Go to The General® and save some time”.