BBQ and Affordable Car Insurance

Join The General®‎ for a BBQ with friends where he serves up great low rates, affordable monthly payments, and even lets you choose your own due date! Get an anonymous free quote today and see how much money you can save - it’s fast and easy!

(Commercial from Summer 2013)

Script

Sam: So, who’s the guy wearing the helmet and a uniform?

Bill: He’s The General^®!

Sam: Like in Car Insurance?

Bill: Yeah! He just helped me insure our 3 cars! I got discounts!  A great low rate! Affordable monthly payments and The General^® let me choose my due date.

Sam: That’s something I need to do!

Bill: Go over and talk to him!  The General^®‘s customer satisfaction rating is 97%.

Announcer: Affordable Car Insurance from The General^®. Get an anonymous free quote now and choose your due date.
[On Screen Graphics:  Affordable Auto Insurance - Low Payments - Choose Your Due Date - Minimum Required Coverage or Maximum Protection]

Jingle: For great low rate you can get online, go to The General^® and save some time.
[On Screen Graphics: Anonymous Free Quote - Online Only]