Affordable Auto Insurance for the Everyman

A plumber working on a sink stops to talk about how he works hard and stays on a budget. One of the way he stays on budget is by getting his car insurance from The General®.

(Commercial from Winter 2015)

Script

Plumber: On Camera

Like a lot of people, I go to work every day. I have a steady job, but I’m still on a budget.
So when I needed good car insurance at a low cost…I got a quote from The General®. Besides their low cost, you’re also able to pick your payment due date.

On Screen Graphics - Affordable Auto Insurance - No Personal Information Required - 97% Customer Satisfaction - Low Payments - Choose Payment Due Date - Great Discounts.

The General® Voiceover
Right now at The General® you can get Affordable car insurance with low payments, great discounts and a choice of payment due date.

The General® On Camera
Get an anonymous online quote now!

Jingle: “For great low rate you can get online…..Go to The General® and save some time”.

(On Screen Graphics - Anonymous Free Quote )